Visa partnered with Follow to amplify their "Les Paiements Gagnants" program, an initiative designed to support local businesses and share the opportunities of the Paris 2024 Olympic and Paralympic Games. Through a dynamic campaign featuring 14 diverse talents as Amixem, Poopie or Julie Ferrat and 50 captivating pieces of content, we brought this inspiring story to life across social media reaching a 7,5M views.