Follow partnered with Mercedes-Benz to celebrate the brand's rich musical heritage with "The Iconic Playlist." Three unique creators brought this story to life: @theodortytb, @popslay and @gabrielrippe.

These collaborations generated 8 impactful pieces of content, amplifying Mercedes-Benz's musical legacy. The creators also attended the exclusive Mercedes-Benz and Universal Music France event, further extending the campaign's reach.