In April 2024, Follow produced Dr. Jart+'s first-ever French event, creating an immersive experience that brought the brand's innovative skincare to life. Three interactive spaces showcased Dr. Jart+'s iconic product lines:

• Tiger Repair Zone: Featuring the Cicapair range.

• Ceramides Pong: Highlighting the Ceramidin line.

• Cryo-Quiz: A playful cryo-rubber experience.

With 100 creators in attendance, the event generated +300 pieces of organic contents, amplifying Dr. Jart+'s message and engaging a passionate audience.